Cause Web3 Marketing is Out of Ordinary

#6 What it takes to grow a user base of 150.000 people in only 8 weeks

With Ariene Murphy, CMO @Flight3

On this episode, we speak with Ariene, ex CMO at Forcefield, a marketing agency leading some of the biggest growth campaign for their VCs startups. We discuss the various channels they utilized to reach 180000 users in 8 weeks, the budget and human resources they strategically allocated, and the valuable lessons learned along the way, providing insightful takeaways and actionable advice for entrepreneurs and marketers navigating the complex Web3 space.

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#55 Vanity Metrics are the problem of Web3 marketing: Cookie3 CMO Explains how to tap into $366 digital marketing value

With Krystyna Kozak-Kornacka, CMO @Cookie3

This episode takes a closer look at the evolution of Cookie over the past 3 months. We discuss their rebranding process and the reasons behind it, as well as their community growth strategy and best practices for maximizing the potential of Cookie3. We also explore the role of KOLs in the upcoming bull market and present some insightful case studies to illustrate the concepts discussed.

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#41 The step by step guide to getting 2.5 Million users in only 4 months

With Mathew Sweezy, CSO @Smart Token Labs

In this episode, we explore the journey of a Smart Token Labs, delving into their initial objectives and the strategies they employed to achieve 2.5 M users in 4 months. We break down the entire strategy of the campaign, from human allocation, to objectives and tactics, and we explore the number one strategy that led them to achieving their goals. Further we explore how launching their game was influenced by this campaign and how it helped them become top 4 % on Polygon games.

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#46 What got us here won't get us there: and what to expect in 2024

With Amanda Cassatt, Founder @Serotonin

Amanda on the challenges and opportunities of scaling a Web3 native agency. We discuss the key factors founders should consider when choosing marketers, the go-to-market strategies that remain effective in 2024, and the latest tactics for community launch and growth. We dive into best practices of what worked to bring Ethereum to market, which of these tactics still work nowadays, while also exploring the role of loyalty programs in bridging Web2 and Web3, and highlight the trends to watch out for in 2024.

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