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Cause Web3 Marketing is Out of Ordinary

Welcome to OOO, the only place you learn how Web3 marketing is being done. Get to know the tools, the agencies, the case studies and the marketers and founders making the decisions.

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Latest episodes

Stay tuned for new episodes coming out every Wednesday!

#51 Is Web3 having an identity crisis?

With Amy Wilkinson @WalletConnect

In this exploration, we tackle Web3's identity crisis and strategies for founders can turn things around. We dissect Ledger's PR scandal for key lessons and later on, we highlight Wallet Connect's growth strategies, aiming to provide actionable insights for thriving in the digital ecosystem.

#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and best practices.

With Jye Sandifordt @POAP

In this episode, we delve into what POAP does, how it works, and how companies can leverage it in their community growth. We discuss best practices, use cases, and also how Web2 is using POAP.

#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches.

With Leon Abboud @Unfungible.xyz

This time, we unpack launching over 100 NFT projects: common marketing struggles, successful business models, and failures. We delve into the founder's funnel and why that plays a big role in this decentralized world, and also community building best practices and bull market predictions.

#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials.

With Evin McMullen @Disco.xyz

In this discussion, we explore the advantages and disadvantages of centralized vs. decentralized systems, how to create personalized onboarding experiences on chain and off chain, Disco's user growth through developer tools and partnerships, and the importance of digital identity in community engagement.

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See what others are saying

I am a first time listener and I really enjoyed this episode. Now I am binge listening to all the past episodes.

kaykay

Thank you so much OOO. I really needed this podcast to specifically learn Web3 marketing.

Anonymous User

Hi Alex, how are you? I have listened to your last episode of the podcast and some others and the truth is that you do it very, very well. I wanted to congratulate you.. there are not many web3 podcasts as well done as you.

Anonymous User

You're a great host Alex!! My all Time fav question you ask is 'What's your favorite tool you use (could be a book etc.)'. Listened to every episode and I value them all.

Anonymous User

Building the ... Have put it on the list for the weekend - an important topic for me as a founder, and interesting for anyone in Web3 business. Thank you both.

Alexandra

Hi Alex! Just wanted to drop a line saying I am DEVOURING your 000 podcast. As a marketer transitioning from Web2 to Web3, I am really enjoying hearing the strategies others have used. All episodes are very insightful!

Lilil

Every time I'm unsure about which tools to use, your podcast always seems to have the answers. It's become my go-to resource!

Simran

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